I find truly delightful everything relating to marketing of that brand of chocolate so maintsream but not always crazy expensive.

Lindt must have been a very sweet chocolatier for the image and taste of his mainsteam cheapish chocolate to be so good.

Their ads are all delightful, esepcially when they show Lindt cooking chocolate with his chef chocolatier hat.

This is what we hope Ndesha will reach overall as quality but we must realize that this is the highest bar for mainstream chocolate in Canada according to me. Maybe she could export that canadian chocolate eventually?